Yelp

Yelp

Catch new reviews and route recovery follow-ups to the right manager.

Overview

Yelp still drives real discovery for independent restaurants, and its public Fusion API is deliberately limited — worth knowing before you connect it. Yelp returns up to three review excerpts of 160 characters per business, chosen by Yelp rather than by you, and it exposes neither full review text nor a way to post replies. Nomly works inside those limits: it watches your rating, review count and the excerpts Yelp does surface, tells you the moment something moves, and hands you off to Yelp to reply. For full review coverage and replies in-product, Google Business Profile is the deeper integration.

Configuration Steps

  1. In your Nomly dashboard, navigate to Plugins → Yelp
  2. Click Connect and authorize Nomly with your Yelp account
  3. Match each of your locations to its Yelp business listing
  4. Nomly polls rating, review count and the excerpts Yelp exposes
  5. Set who gets notified when a location's rating moves
  6. Pick the automations it powers (e.g., Rating Watch)
  7. Run a test check and turn it on — your automations are live

What you can build with Yelp

Automations operators turn on in their first week — no builder required. Each one can report, ask for approval, or run automatically, within boundaries you set.

YelpTwilio

Rating drop alert

Text the GM when a location's star rating moves down.

Runs automatically
YelpGmail

New excerpt digest

Send the review excerpts Yelp surfaces, as and when they change.

Reports only
YelpGoogle Business

Cross-platform view

See Yelp and Google ratings side by side, location by location.

Reports only
YelpGmail

Reply reminder

Nudge the manager to respond in Yelp — the API cannot post for you.

Reports only
YelpKlaviyo

Recovery flow

Add a location's rough patch to a win-back campaign.

Runs automatically
YelpSquare

Rating versus covers

Watch whether a rating dip actually shows up in sales.

Reports only

Or just ask

  • Which location dropped this month?
  • How do Yelp and Google compare?
  • What are reviewers mentioning?
  • How's my Yelp rating trending?