Phone order to profile
Every voice order becomes a guest profile with real order history.
Runs automaticallyKlaviyo
Trigger guest campaigns from order history and visit frequency.
Overview
Klaviyo is where guest marketing actually happens for most restaurant groups. Its Events API accepts custom events that trigger flows, its Profiles API holds the guest record, and its webhooks push data back out — so Nomly can both feed Klaviyo what happened on the phone and react when a flow fires. Connected to Nomly, the guest who ordered by voice last Friday becomes a profile with real order history instead of an anonymous ticket, and regulars who quietly stop coming get noticed while they are still winnable.
Configuration Steps
- In your Nomly dashboard, navigate to Plugins → Klaviyo
- Click Connect and paste your Klaviyo private API key
- Map each location to a Klaviyo list or segment
- Choose which Nomly events to push — orders, calls, catering leads
- Set consent rules so only opted-in guests are ever messaged
- Pick the automations it powers (e.g., Win Back Lapsed Regulars)
- Send a test event and turn it on — your automations are live
What you can build with Klaviyo
Automations operators turn on in their first week — no builder required. Each one can report, ask for approval, or run automatically, within boundaries you set.
Win back lapsed regulars
Sixty days quiet — trigger the flow and follow up by text.
Runs automatically
Campaign performance
A weekly digest of what each flow actually returned.
Reports only
Post-recovery ask
Once a complaint is resolved, invite the guest to revisit their review.
Approval required
Catering lead nurture
Move a phone enquiry into the catering flow automatically.
Runs automaticallyTop-spender segment
Keep a VIP segment fed from live POS spend.
Runs automaticallyOr just ask
- Which flow drove the most revenue?
- How many opted in this month?
- Which guests haven't ordered in 60 days?
- What's my repeat rate?